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mixMotion designed and created the physical installations and concept for the Canadian unveiling of Bud Light’s new Platinum beer brand. The “Platinum World” concept included an outdoor tunnelled entrance and welcome area filled with projections, an interactive video mirror, a live Twitter feed and photo wall above the main bar, and custom live visuals on all screens for the Canadian launch of Bud Light Platinum at Uniun nightclub, Toronto. [More]

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Ink Entertainment opened its new venue Uniun in Toronto in December. The former Devil’s Martini location has been transformed into an industrial-edged nightclub with a modern twist and a splash of high tech. Its prominent features include two massive LED screens that flank the dancefloor, as well as a programmable ceiling of LED light fixtures that changes with the music.  The venue needed a video for the screens that would set the mood for the night as well as contain some branding. mixMotion created custom visuals for the screens, mixing together thematic elements of industrial landscapes, dark city alleys, future fashions and steampunk chic to set the mood for the night and resonate with the architecture of the space. [More]

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“What do you get when you take over a mansion, add a pillow fight, confetti cannons, LED balls, live graffiti, and invite Zeds Dead and Cazzette to play in your backyard? The most epic house party ever.” These are the words Smirnoff used to describe their latest promotional event, and they sum it up nicely. Pulling out the stops for a back-to-school fall bash, they took over an entire house and backyard and transformed them entirely for a huge one-off party. mixMotion created custom visuals for a large-scale projection in the backyard as well as networked televisions throughout the house. We VJ’d live during the dj sets and mixed in a live Twitter stream and camera feed.

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Aiming to reach a younger and predominantly female market while maintaining the company’s strong image, Jack Daniel’s launched a multi-city marketing campaign with its latest whiskey, Tennessee Honey. mixMotion was asked to create custom visuals for the Tennessee Honey official launch party at the Andrew Richard Designs space in Toronto. A key challenge was having their iconic honey bee literally flying around the room, circling the patrons.

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In September 2011 Diet Coke launched its “Stay Extraordinary” campaign during the world-renowned Toronto International Film Festival, the second largest in the world. Attracting an audience of film enthusiasts, Diet Coke hosted a Hollywood-themed party at the Hoxton. Leading field marketing agency Mosaic approached mixMotion to create custom visuals that played to a young and sophisticated audience.
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mixMotion created an original motion graphics video for TD’s annual Senior Management Group conference. The two-minute video sizzle reel featured snippets of broadcast segments and headlines highlighting TD’s successful year in 2011. The conference took place at the Metro Toronto Convention Centre in downtown Toronto, and featured an eighty foot wide screen spanning the entire room. Watch the excerpt below:

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mixMotion created an immersive, multi-display environment for the 2011 LCBO Whisky Rocks event at the Mod Club in Toronto. The festivities were celebrating new products by four Canadian whisky producers. Musical guests included Big Sugar and Divine Brown. mixMotion utilized the imagery from each producer and created customized videos that were shown in a panoramic array around the entire venue.

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mixMotion provided visuals at the annual Labour of Love Labour Day weekend event at The Guvernment and Koolhaus. Visuals were projected inside the large tent outside as well as in the entrance to the Koolhaus. Inside the building our VJs mixed live visuals to a large roster of international DJs including Benny Benassi, Avicii, Crookers, Richie Hawtin and more! [More]

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