mixMotion summoned the ghost of Captain Morgan outside the windows of Casa Loma for Captain Morgan‘s Halloween event!

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mixMotion created two custom  interactive installations for the official TEDx Toronto after-party at Uniun nightclub. The theme of this year’s conference was The Choices We Make.  “Fortune teller” objects and imagery was used to symbolize the theme. The event was a carefully crafted night where guests were invited to make choices that would affect and change their experience.

We debuted Kamiko our interactive kinetic sculptures. The three sculptures were hung from the ceiling and responded to the presence and movement of people by moving and changing its shape and color.  [More]

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Rivet_Thumbnail5Bring your innovative spirit to your next event and connect with guests in an exciting way that will make your brand stand out from the pack. This interactive experience is a great way to get people socializing and engaging with your brand. Communicate your brand’s key message with the Flashback Mirror through fun and interaction.

Put your own spin on it, and make your brand the center of attention, from brand colours and logos to product shots and tag lines. With a wide range of effects, the Flashback Mirror can be tailored to match the look and feel of any event. Set up is quick and easy, and fits venues big or small, indoor or outdoor.

It connects to social media, providing a perfect opportunity to promote your brand beyond event guests, and reach their social media circles with unique content that will make them wish they were there. It’s a great way to gauge event participation, and let your guests capture the moment. The Flashback Mirror snapshots add an excellent branded take-home souvenir worth holding onto. See the video below!

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mixMotion designed and created the physical installations and concept for the Canadian unveiling of Bud Light’s new Platinum beer brand. The “Platinum World” concept included an outdoor tunnelled entrance and welcome area filled with projections, an interactive video mirror, a live Twitter feed and photo wall above the main bar, and custom live visuals on all screens for the Canadian launch of Bud Light Platinum at Uniun nightclub, Toronto. [More]

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Ink Entertainment opened its new venue Uniun in Toronto in December. The former Devil’s Martini location has been transformed into an industrial-edged nightclub with a modern twist and a splash of high tech. Its prominent features include two massive LED screens that flank the dancefloor, as well as a programmable ceiling of LED light fixtures that changes with the music.  The venue needed a video for the screens that would set the mood for the night as well as contain some branding. mixMotion created custom visuals for the screens, mixing together thematic elements of industrial landscapes, dark city alleys, future fashions and steampunk chic to set the mood for the night and resonate with the architecture of the space. [More]

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“What do you get when you take over a mansion, add a pillow fight, confetti cannons, LED balls, live graffiti, and invite Zeds Dead and Cazzette to play in your backyard? The most epic house party ever.” These are the words Smirnoff used to describe their latest promotional event, and they sum it up nicely. Pulling out the stops for a back-to-school fall bash, they took over an entire house and backyard and transformed them entirely for a huge one-off party. mixMotion created custom visuals for a large-scale projection in the backyard as well as networked televisions throughout the house. We VJ’d live during the dj sets and mixed in a live Twitter stream and camera feed.

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Aiming to reach a younger and predominantly female market while maintaining the company’s strong image, Jack Daniel’s launched a multi-city marketing campaign with its latest whiskey, Tennessee Honey. mixMotion was asked to create custom visuals for the Tennessee Honey official launch party at the Andrew Richard Designs space in Toronto. A key challenge was having their iconic honey bee literally flying around the room, circling the patrons.

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In September 2011 Diet Coke launched its “Stay Extraordinary” campaign during the world-renowned Toronto International Film Festival, the second largest in the world. Attracting an audience of film enthusiasts, Diet Coke hosted a Hollywood-themed party at the Hoxton. Leading field marketing agency Mosaic approached mixMotion to create custom visuals that played to a young and sophisticated audience.
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