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“What do you get when you take over a mansion, add a pillow fight, confetti cannons, LED balls, live graffiti, and invite Zeds Dead and Cazzette to play in your backyard? The most epic house party ever.” These are the words Smirnoff used to describe their latest promotional event, and they sum it up nicely. Pulling out the stops for a back-to-school fall bash, they took over an entire house and backyard and transformed them entirely for a huge one-off party. mixMotion created custom visuals for a large-scale projection in the backyard as well as networked televisions throughout the house. We VJ’d live during the dj sets and mixed in a live Twitter stream and camera feed.

The challenges of the night included coordinating setup of the video feed to the various screens throughout the party, including the backyard and different rooms in the house. Branded content was mixed together in a subtle way using the Smirnoff logo crest and eagle motif to keep the visuals on-brand for the client yet appropriate for the party atmosphere. There were also a couple of scripted events requiring coordinated switching of feeds and content to follow the action, such as the pillow fight being shown live on all screens.

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Smirnoff_RedDoor_HouseParty 2012 Flyer

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