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mixMotion created an original motion graphics video for TD’s annual Senior Management Group conference. The two-minute video sizzle reel featured snippets of broadcast segments and headlines highlighting TD’s successful year in 2011. The conference took place at the Metro Toronto Convention Centre in downtown Toronto, and featured an eighty foot wide screen spanning the entire room. Watch the excerpt below:

 

The goal of the video was to serve as an exciting introduction to the keynote speaker before they took the stage. The first challenge was to create a video that would fit the unusually wide proportions of the screen while making the content viewable to everyone in the audience of over 2000 people. The second challenge was to take the headlines and statistics and present them in an exciting and engaging way that would keep the audience’s attention over two minutes. We accomplished the goal by utilizing the width of the screen, highlighting certain portions of the headline and spoken segments as animated text reinforcing key ideas.

The 80 foot screen at the TD SMG 2011 conference.

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