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mixMotion created an immersive, multi-display environment for the 2011 LCBO Whisky Rocks event at the Mod Club in Toronto. The festivities were celebrating new products by four Canadian whisky producers. Musical guests included Big Sugar and Divine Brown. mixMotion utilized the imagery from each producer and created customized videos that were shown in a panoramic array around the entire venue.

The challenge for this project was to create a sophisticated atmosphere that balanced the need for displaying content and providing an inviting, party-friendly atmosphere that was not too bright or too busy. To achieve the desired effect, we controlled the timing of transitions between content, synchronized the movement of content in specific areas and used appropriate movements for all content around the room.

 

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