Events,Featured Work,Visuals

mixMotion created an immersive and architectural visual experience for a Cuban inspired concert for Havana Club in Toronto. The concert featured renowned UK Producer/DJ Gilles Peterson along with Roberto Fonseca, Danay and many other incredible Cuban artists. The event was the showcase finale for Havana Cultura, a  yearly week-long festival and celebration of Cuban music and culture.

The Great Hall was the perfect venue for the event. mixMotion provided the concept and production for creating a panoramic wrap-around visual environment. We achieved this by projecting video and motion graphics onto three sides of the venues interior walls and a huge projection that covered the ceiling. The idea was to highlight the unique interior features of the venue by customizing our projections to match the curves and shapes of the interior elements of the arches, pillars and ceiling.

The musicians performed in front of a large custom screen that filled the back of the stage, where our VJ’s mixed video and motion graphics live to the performance. The projected video featured scenes of the performers as combined with textural elements and Havana Club branding . Around the curved edge of the ceiling we created panoramic scenes which surrounded the guests with views of the skyline and streets of Havana, while the entire ceiling was filled with animated Cuban flag motifs.  We were able to create a lively and unique atmosphere that added to the excitement of the venue and the capacity crowd.

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