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mixMotion brought our Interactive Drawing tool to Ultra for the launch of Belvedere Vodka’s new “IX” brand. Graffiti artists were brought in to utilize it, and the courtyard at Ultra was transformed into an abstract, swirling wonderland of colour and light. Projecting backdrops of concrete onto the interior of the courtyard, mixMotion was able to create a gritty New York setting for the graffiti artists to use as a canvas, reflecting the branding direction for the new product.

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