Ink Entertainment opened its new venue Uniun in Toronto in December. The former Devil’s Martini location has been transformed into an industrial-edged nightclub with a modern twist and a splash of high tech. Its prominent features include two massive LED screens that flank the dancefloor, as well as a programmable ceiling of LED light fixtures that changes with the music. The venue needed a video for the screens that would set the mood for the night as well as contain some branding. mixMotion created custom visuals for the screens, mixing together thematic elements of industrial landscapes, dark city alleys, future fashions and steampunk chic to set the mood for the night and resonate with the architecture of the space. [More]
“What do you get when you take over a mansion, add a pillow fight, confetti cannons, LED balls, live graffiti, and invite Zeds Dead and Cazzette to play in your backyard? The most epic house party ever.” These are the words Smirnoff used to describe their latest promotional event, and they sum it up nicely. Pulling out the stops for a back-to-school fall bash, they took over an entire house and backyard and transformed them entirely for a huge one-off party. mixMotion created custom visuals for a large-scale projection in the backyard as well as networked televisions throughout the house. We VJ’d live during the dj sets and mixed in a live Twitter stream and camera feed.
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Aiming to reach a younger and predominantly female market while maintaining the company’s strong image, Jack Daniel’s launched a multi-city marketing campaign with its latest whiskey, Tennessee Honey. mixMotion was asked to create custom visuals for the Tennessee Honey official launch party at the Andrew Richard Designs space in Toronto. A key challenge was having their iconic honey bee literally flying around the room, circling the patrons.
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